I’m Sergi, a Barcelona-based designer with a strong passion for visual communication and technology.
Design has been part of my life for as long as I can remember. I started out self-taught, consuming tutorials and figuring things out with no real plan, just a drive to create and understand how everything worked. Eventually I decided to study Graphic Design at university, though most of what I know today I learned outside the classroom, through practice, obsession, and countless hours in front of a screen.
Learning is one of my biggest motivations. I can't go a day without picking up something new, whether that's a tool, a technology, or a different way of seeing things. I thrive in environments where design, technology, and innovation intersect, and where things move fast and there's always something new to figure out.
Learning is one of my biggest motivations. I can't go a day without picking up something new, whether that's a tool, a technology, or a different way of seeing things. I thrive in environments where design, technology, and innovation intersect, and where things move fast and there's always something new to figure out.
Work Experience
Evolve - Head Graphic Designer / 2024 - 2026
Led the visual identity of Evolve, an edtech startup in scale-up mode, ensuring brand consistency through a period of rapid growth.
Directed the production of static digital content that drove social media presence, reaching over 63M views across all platforms in 90 days.
Redesigned Evolve's website in Framer to align with the company's new business model, working in live production environments and coordinating closely with IT, development, and SEO teams.
Worked alongside marketing, product, and growth teams to deliver key assets, landing pages, decks, campaigns, and B2B materials, tied to business objectives.
Improved paid campaign performance by designing clearer, conversion-focused creatives that reduced cost per result in acquisition.
Built the design system in Figma, centralised the asset library, and streamlined workflows so the team spent less time searching and more time creating.
Break Tour - Graphic Designer / 2022 - 2024
Led Break Padel's visual identity from scratch, building the full design system in Figma and establishing the visual foundations of a brand growing fast in an increasingly digital padel market.
Designed assets across multiple channels, product visuals, events, social media, and new location campaigns, maintaining brand consistency and supporting audience growth across key platforms.
Worked with marketing and operations to launch campaigns for tournaments and new clubs, coordinating deliverables under tight deadlines with high visual impact.
Produced motion graphics in After Effects to communicate new launches and product updates, adding a dynamic layer to the brand's campaigns.
NGL Spain - Graphic Designer / 2020 - 2022
At NGL, I was part of the project from day one, defining and shaping the brand values from scratch, growing the community to over 56,000 followers, and collaborating with industry leaders and major brands such as Realme, Activision, Riot Games, and EA.
Capabilities
Graphic Design - Adobe Photoshop / Adobe Illustrator / Adobe Indesign / Adobe Lightroom
Motion Graphics - Adobe After Effects
Product Design - Figma / Framer
Motion Graphics - Adobe After Effects
Product Design - Figma / Framer
Studies
Language Academy (English)
Artistic Baccalaureate
University Diploma in Graphic and Digital Design - LCI Barcelona
Artistic Baccalaureate
University Diploma in Graphic and Digital Design - LCI Barcelona
Languages
Spanish - Native
Catalan - Native
English - Advanced
Catalan - Native
English - Advanced